Product Design X Psychology X Technology
I’m passionate about products & how they impact lives. On a mission to merge tech know how with human psychology for impactful user experiences. Obsessed with decoding the “why” of user behaviour, connecting dots & simplifying complex problems.
<aside> <img src="/icons/science_lightgray.svg" alt="/icons/science_lightgray.svg" width="40px" /> A First Principle Thinker Breaking down problems, process & logic to their core to create unique & robust solutions with the fundamental blocks.
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<aside> <img src="/icons/bullseye_lightgray.svg" alt="/icons/bullseye_lightgray.svg" width="40px" /> Outcome over Output
Put efforts into the tasks & activities that clearly impacts product vision. Prioritize outcome & impact over output & process.
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<aside> <img src="/icons/search_lightgray.svg" alt="/icons/search_lightgray.svg" width="40px" /> Going beyond obvious
Uncovering the hidden insights beyond the obvious data, connecting dots & finding patterns.
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<aside> <img src="/icons/chart-line_lightgray.svg" alt="/icons/chart-line_lightgray.svg" width="40px" /> Interdisciplinary & Versatile
Value multiplier through unique & meaningful contribution across the product development cycle.
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<aside> <img src="/icons/exclamation-mark_lightgray.svg" alt="/icons/exclamation-mark_lightgray.svg" width="40px" /> Critically Objective & Open Minded
Rational & evidence driven decisions to eliminate internal & external bias.
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2023 Samsung
The business objective for Samsung as a smartphone OEM is to increase native experience timeshare to establish differentiation against competition with exclusive features.
In the visual journey of capture, edit & share, research shows that many photos are taken during important moments, but only few are shareworthy. This is primarily due to time constraints, unable to correlate right parameters for desired output, unawareness of tools and features. This concept simplifies the journey & increases the share-worthiness of photos.
Image only for feature reference and does not represent the concept proposed.
<aside> <img src="/icons/checkmark-line_lightgray.svg" alt="/icons/checkmark-line_lightgray.svg" width="40px" /> Key Activities: Qualitative Research, Usage Data Analysis, Competitve Benchmarking, UX Design, UI Design.
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2023 Samsung
Smartphone users often struggle to find and use native features, leading to a reliance on third-party apps. The approach of this concept is to make features searchable within the native search, suggest related features based on search phrases, and provide quick actions from apps. This includes showing the most likely actions to be taken & navigations after a search. Further, enhancing capabilities with ability to search with synonyms and related words.
Image only for feature reference and does not represent the concept proposed.
<aside> <img src="/icons/checkmark-line_lightgray.svg" alt="/icons/checkmark-line_lightgray.svg" width="40px" /> Key Activities: Qualitative Research, Usage Data Analysis, Competitve Benchmarking, UX Design.
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2022 Carestack
Built design system to unify the experience & design language to deliver consistent experiences across the products. Built in close collaboration with PM & developer teams.
<aside> <img src="/icons/checkmark-line_lightgray.svg" alt="/icons/checkmark-line_lightgray.svg" width="40px" /> Key Activities: Style Guide, Component Library, Process setup, Collaboration with dev & PM teams. ****
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2022 CareStack
CareStack's Patient Connect Kiosk, a tool that facilitates patient self check-in and document submission at hospitals, was facing issues of low task completion rates. To address this, the design was significantly streamlined. Non-essential features were removed, and a contextual information architecture was implemented. A clear home screen with a hierarchy of tasks was created, and the document signing process was simplified for better usability.
<aside> <img src="/icons/checkmark-line_lightgray.svg" alt="/icons/checkmark-line_lightgray.svg" width="40px" /> Key Activities: Usage Data Analysis, UX Design, UI Design, Feedback & Iterations.
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[More Projects](<https://shiva-ambati.notion.site/Projects-5da99b5144454a67be88ee0f2225495c>) [Resume](<https://shiva-ambati.notion.site/Resume-0f0d972e3c1b4471b14285ed7453de98>)